SparkCommunicationsInc.
Home About Spark Speaking and Training Coaching and Consulting Learning Resources Ask an Expert Bureaus and Meeting Planners Contact Us

Sign Up For Free
Monthly Innovative Tips, and Strategies



     Innovative Sales and Marketing Strategies for 
    Small to Medium Enterprises and Professionals
Sales Gurus Speak Out Book

15 Top Sales Experts Share Their Insights on Sales Success
Click here to find out more

Sales or Marketing, Which Comes First?

Many people believe that selling is the first step in acquiring a customer.
But to positively affect your customer's buying decisions, every communication needs to deliver a consistent message through every customer touch point.

Getting your message out, to the right people, at the right time and in the right way and motivating them to take action is the key to sales success. To achieve sales success you need to start with an Innovative Strategy.

This sounds easy…it's not. The Challenge - often companies deliver multiple messages through multiple channels, messages that are not innovative or strategic. The result – too many disjointed messages. The customer gets confused and frustrated a
nd the marketing process stops.

Developing an Innovative Strategy requires taking an integrated approach: looking at every aspect of Marketing: from your Brand, Public Relations, Advertising, Sales, Sales Promotion, to Online communication including Social Media. The Integrated approach takes all of the marketing processes and creates one voice, one message. Selling then becomes a matter of reinforcing a familiar message with substantiating statements that address specific customer needs with clear benefits.

Spark Communications can help you:
Improve customer acquisition and retention
Create consistency throughout all of your marketing efforts
Inspire your marketing team to new levels of creativity and productivity
Motivate your sales team to surpass their past goals


If you have a small to medium enterprise, a professional services firm or if you manage a sales and marketing team, contact us to discuss how we can help.

Follow us:

Linkedin
Linkedin

Facebook
Facebook

Youtube
Youtube

Twitter
Twitter

Google+
Google+

Pinterest
Pinterest



Site Map | Home |
Privacy Policy | Tell a Friend | Contact Us
© 2011, Spark Communications Inc. All Rights Reserved.
For Customer Support Call: 1.403.244.7450

Member Global Speakers FederationGSF logo

CAPS logo

Recommended Reading

 

34 top business professionals share their insights, strategies, techniques and principles about how to maximize customer service
Click here to find out more

Customer Service Goldmine book