About Spark

At Spark Communications, we know what makes communication work. No matter the size of your organization, we work with you to make your messages unforgettable.
Our experience is broad. Our expertise grounded in years of practice. We’ve helped Small to Medium Enterprises grow. Fortune 500 corporations improve their marketing efforts. Professional Services firms broaden their client base.

We help organizations become more innovative and improve their results in marketing, sales performance and business development.

What is the Spark difference?
‘Business Think’.

We revolutionize how you ‘do’ marketing. We don’t just give you a catchy slogan or an interesting design. We improve your odds for success with innovative solutions that show you how to bridge the gap between your desired business outcome and your existing marketing and sales results.

From reception to production, to the accounting room and customer support – we know how to drive integration of marketing and sales throughout your entire organization.

Our revolutionary ‘business think’ processes, put you in control of your message, and give you the tools you need to leverage your talents and create business value.

The values at the core of our 'Business Think' methodologies:

• Our approach. Consultative. Strategic. Inclusive. Inventive.
• We work with you to understand your situation.
• We identify roadblocks, Achilles’ heels and opportunities and work with you to create pathways to success.
• We become an extension of your marketing department by enhancing your team and transforming weaknesses into strengths.
• We show you how to create interactive programs that generate leads, drive sales and cultivate a ‘customer-first’ orientation throughout your organization.
• We embed marketing across the organization and into the customer’s mind.

Our commitment. Honesty. Integrity.
• We deliver results – on time and on budget.
• We treat your dollars as if they’re our own and remain fully accountable to how we spend them.
• Flexibility. We know how to stretch dollars and make every dollar work for you without compromising on quality or timelines.

• Our focus. Inspiration. Education. Collaboration.
• We teach you how to become the best at what you do.
• We have a core collection of marketing presentations that will inspire and educate your staff.
• We create organization specific presentations to broaden the depth and range of employees marketing knowledge and abilities.

Our Team. Creative. Tenacious. Experienced.
• We understand sales and marketing.
• We know how to get the message across.
• We put ideas to work.

Why not experience the Spark difference for yourself?

Go ahead, take a test drive. Post a question to our Ask An Expert click here
and we will give you a response within 3 business working days.

T: 403.244.7450
Toll Free: 1-877-800-3457
F: 403.229.1370
128 Sandringham Road NW Calgary, AB Canada T3K 3Y5


Our Team:

David Saxby
Business Innovation Professional
Founder Spark Communications Inc.

David Saxby, President of Spark Communications Inc. is an international speaker and trainer and a sales and marketing consultant with over 30 years experience. David's first company grew from one man to a full service advertising agency in less than two years. He followed that success with a company he nurtured through a major recession and grew into one of Western Canada's leading marketing communication firms.

David delivers thought-provoking and inspiring presentations that provide insight into how individuals, teams and organizations can ignite innovation and achieve unparalleled success in their marketplace. He combines hard-learned lessons from his experiences in the marketing and advertising world with his deep knowledge-base as a visionary business leader.

David knows how to connect with audiences. He inspires, motivates and challenges people to look beyond the status quo and to seek answers outside their comfort zones.

As a consultant David facilitates the innovation process by helping clients discover their unique talents and business value. He shows them how to find creative solutions, and to identify new sources of business through utilizing innovative marketing and sales approaches. He has worked with a wide range of industries including: beverage and liquor, communications, land development, real estate and construction, media and marketing, education, professional services (legal, medical, financial) as well as the small business sectors.

Achievements:
David Saxby, ATM, is a Past-President of one of the largest Toastmasters Clubs in Calgary, a former Board Member of the Calgary Chapter of IABC (the International Associations of Business Communicators) and Past Chair of Small Business Week for the Calgary Chamber of Commerce.

David was a driving force in the formation of two professional associations. He was the founder and Past-President of the western chapter of CAPIC (the Canadian Association of Photographers and Illustrators in Communication). He was also a founding Board Member and Past-President of the Calgary Chapter of CAPS and a Past National Director of CAPS (the Canadian Association of Professional Speakers).

David is the co-author of two books:
Customer Service Goldmine and Sales Gurus Speak Out

Contact David Saxby: dsaxby@sparkcommunications.com

T: 403.244.7450
Toll Free: 1-877-800-3457
F: 403.229.1370
128 Sandringham Road NW Calgary, AB Canada T3K 3Y5


Spark Communications Inc. History

The story of Spark Communications is about a tiny flicker of an idea that became the growth of innovative marketing success.

The flame was ignited in 1979 when David Saxby opened a one man creative studio in Edmonton, Alberta, Canada. He attributes his success today on his ability to look at opportunities in adversity that no one else could see.

In marketing as in life, timing is everything. Opening the doors to his new business as a recession was snuffing out traditional avenues to new business growth, could have been the death of his new enterprise. Instead, what others perceived to be ‘bad-timing’ lit the spark of innovation that burned within him. Rather than turn out the lights, David looked for opportunities in new markets where his unique approach to marketing would make a difference.

As other agencies were cutting back and shutting their doors, David’s creative spirit and entrepreneurial acumen inspired him to delve into this emerging market and set the scene for growth.

In 1985 when the regulations governing professional practice marketing and advertising changed, David took action. He created a strategic alliance providing a suite of marketing services (Marketing Strategy, Public and Media Relations, Government Relations, Advertising, Direct Marketing and a full in house Graphic Design department) for the professional services market (lawyers, accountants, and medical). He helped pioneer ‘fee for services’ billing in his industry to quickly capture significant market share. The focus of this strategic alliance resulted in what today is known as Integrated Marketing. In less than 3 years, David’s spark of an idea, grew from a 6 person operation to 23 people with over a $1 million in revenue – which in those recessionary times was remarkable growth.

Subsequently, David sold the partnership and moved to Calgary, Alberta where he established Spark Communications Inc..

Spark Communications set the Calgary marketing scene alight. Its focus on providing keynote presentations and seminars on innovation, sales and marketing and presentation design and delivery continues to expand the reach of the scope that David began to light in 1979 – there is a need for innovative approaches to marketing and sales.

Spark Communications began as a flicker of an idea that grew into reality because of the vision, dedication, commitment and focus of David Saxby. Today, David does what he loves best because he wants to inspire others to be the best at what they do.
His primary focus today is on:
• Delivering presentations that turn people on to Integrated Marketing and Sales.
• Teaching sales people to love what they do and to do it with flare.
• Inspiring people to be exceptional presenters, and;
• Coaching entrepreneurs and executives to achieve excellence throughout their organizations.

With his team of experienced marketing and sales professionals and affiliates he continues to deliver:

Consulting Services:
Business Development and Strategic Planning
Marketing Strategic Planning and Implementation
Sales Process and Performance
Executive Coaching
Click on any of the above links to find out more.


Keynote Presentations, Seminars and Workshops on:
Creativity and Innovation
Marketing and Sales
Presentations Skills
Click on any of the above links to find out more.


Spark Communications Strategic Alliances

Harvey Duncan
Harvey Duncan has a passion for the sales process and a life long fascination with the secrets of selling success. With a BComm in marketing and psychology he began his professional sales career with Xerox Canada, leading to international corporate sales and management assignments in Computer Software and Internet Systems.

Harvey is a Past-President and an 8-year executive of Pioneer SWAP in Australia, an organization dedicated to building the skills and talents of sales and marketing professionals.

In addition to his wealth of sales knowledge Harvey has a gift for inspiring others and sharing the secrets learned through dozens of courses, key mentors and real life experience. Harvey is now actively involved in personal performance coaching for business people and business development consulting for small to medium size businesses.

Contact Harvey Duncan: hduncan@sparkcommunications.com


If you have a small to medium enterprise, a professional services firm or if you manage a sales and marketing team, we welcome you to contact us to discuss how we can help.

T: 403.244.7450
Toll Free: 1-877-800-3457
F: 403.229.1370
128 Sandringham Road NW Calgary, AB Canada T3K 3Y5

Request for information
Subscribe to our e-newsletter

Member

Member