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Canadian Association of Professional Speakers

Coaching and Consulting Services

To support presentations and workshops Spark Communications Inc.
offers an integrated suite of services in consulting and coaching
in the following areas:
• Business Development and Strategic Planning
• Marketing, Strategic Planning and Implementation
• Sales Process and Performance

• Executive Coaching

Innovation, Business Development and Strategic Planning

Defining the basis on which you will compete in your business environment,
your firms core competencies or strengths and market opportunities are all
critical to the success of your business.

We can assist you with the following:
• Strategic business planning and growth strategies
• Market, industry, and competitor research and analysis
• Focus groups and executive interview research

Marketing, Strategic Planning and Implementation

Your marketing strategy and tactics should express your vision and competitive advantage and engage the marketplace in a manner that differentiates your organization from the competitor.

Our services include:
• Development of marketing strategy and implementation plans
• Integrated marketing communications programs
• Brand strategies and brand identity development
• Promotion strategies
• Public relations and publicity
• Advertising - development of creative concept and media strategy
• Direct marketing and lead generation
• Sales promotion – concept development, execution, sales collateral and support
• E-marketing strategies and web-based marketing
• Strategies for strategic alliances
• International marketing including market research, sourcing of agents and

Sales Process and Performance

The sales process incorporates all of the touch points (tie into integrated
marketing) in your marketplace ensuring you are getting the highest return from existing customers and attracting profitable new customers.

We offer services in the areas of:
• Sales Process Development
• Sales and marketing strategy, implementation and performance
• Strategic sales planning including territory, call cycle, and account management
• Pre-call preparation, value proposition, customer needs analysis and effective probing
• Development of account strategies to build relationships and create value for long term customer retention and strategies to build long term customer relationships
• Consultative selling skills
• Understanding customer buying process and handling objections
• International sales support
• Integrating marketing and sales strategies
• Individual and group coaching Presentation Design
• Presentation analysis, planning
• Multimedia presentation development including: Powerpoint, Apple Keynote,
and Flash

Executive Presentation Skills Coaching

In addition to the areas of expertise listed above Spark Communications has formed strategic alliances with design, marketing and sales experts who can respond to your specific needs.

If you have a small to medium enterprise, a professional services firm or if you manage a sales and marketing team, we welcome you to contact us to discuss how we can help.

T: 403.244.7450

#3201 1001 8th Street NW Airdrie Alberta T4B 0W5







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