Learning Resources

Hi, I'm David Saxby, the founder and President of Spark Communications Inc.
In my experience, building solid relationships with customers, suppliers, stakeholders, partners and everyone involved in the sales channel is an integral component of business success. I advise clients to begin building arelationship by becoming the source of knowledge – the go-to person.

At Spark Communications, we believe knowledge drives success. Sharing our knowledge is crucial to building solid relationships with our prospects, clients, and strategic partners.

The resources listed in this section are filled with pertinent and timely information that can help you succeed. I invite you to download the attached FREE information. Many clients have told me that this information has added value to their marketing efforts and in their ability to attract more clients and build sales. There is no cost or obligation in downloading this FREE information. It’s my way of saying, “Thanks” for dropping by and visiting my website. Feel free to drop in as often as you wish. I look forward to seeing you again!

Free Articles

Articles on Sales and Marketing
Integrated Sales and Marketing
Customer Service - Putting Money in the Bank
Make Sales Presentations Interactive
Connect with Clients-The Full Service Cycle
Emotional Experience of the Brand

Innovative Thinking
10 Tips Add Spark to Meetings
Spark Whole Brain Connections

For Speakers, Trainers & Presenters
Adding SPARK to Presentations
Avoid Overpowering Your Audience
Spark Whole Brain Connections
Innovate to Spark Product Sales

© Copyright 2002 - You may not reproduce, copy, post, or forward these articles in any print or electronic format without permission from Spark Communications Inc.


Books

Sales Gurus Speak Out

Essential information, proven expertise and warrior wisdom of fifteen expert sales trainers, coaches and consultants!

Sales Gurus Speak Out intention is to assist with the daily challenges you face as an evolving salesperson or as a person who sells as part of their work.

In Sales Gurus Speak Out, you find the essential information, proven expertise and warrior wisdom of fifteen expert sales trainers, coaches and consultants. Each have taken the absolute essence of their work and teaching and condensed it into chapter form. And the information in each chapter is written with the focus on providing you the new tools, skills and systems that you need to excel and increase profits in a format that is easy to read and learn.

The dynamic, success focused chapters in Sales Gurus Speak Out include topics that cover the entire gamut of the sales process and lead you into new realms of business and profitability. The authors and chapters are:
1. Everything Starts with a Conversation by Michel Neray
2. Control the Buying Process with the ABC, 123 Sales Results System by Bob Urichuck, CSP
3. High Stakes Presentation Tactics for Sales Warriors by Richard Peterson, CSP
4. Catch the Sales Vibe by Pauline Fleming
5. Sell Yourself First by Jan Eden
6. Power Up Your Sales with Technology by Rick McCutcheon
7. The Seven Qualities of Sales Champions by Patrick Leroux CSP
8. Telephone Prospecting by Mark Bernard
9. The Most Important Brand You'll Ever Sell is Brand You by Harp Arora
10. Your Power Broker's Strategy by Wanda Dzierzbicki
11. Sales and Marketing - The Integrated Approach by David Saxby
12. It's Not About You by John Eitel
13. Secrets to Navigating the Complex Sale by Pam Switzer
14. Conquering the (Dreaded) Price Objection by Brian Jeffrey, CSP
15. Confirming the Sale: Doubling Your Close Ratio by Tim Breithaupt


Customer Service Goldmine

By Rick Butts * Eric Gelb, MBA/CPA * Larry Johnson, CSP * David Saxby
Increase Your Profits!
Motivate Your Employees!
Turn Your Prospects Into Lifetime Super-Customers!

What is this book?
Thirty Four top business professionals share their very best insights, strategies, techniques and principles about how to maximize customer service to increase profitability and reduce costs as well as stress. Each of the contributors have gone beyond the usual platitudes about service to deliver extraordinary information you can use immediately.

You will not find this one-of-a-kind body of information in any other resource. Customer Service Goldmine! includes authors from Canada, The Netherlands, Australia and all over the U.S.—from professional experts who train, consult and write about customer service to banking, real estate and health care professionals. You’ll find tips from people in such diverse fields as telephone etiquette and healthcare. It features several industry-specific case studies as well as examples from: Hotel and lodging, Investing, Banking, Real Estate, and Property Management, Long Term Care, Construction, Automobile, Retail and more. Discover secrets from Disney, Southwest Airlines, Wal-Mart and others in this content-rich collection of strategies, techniques and ideas—truly making it a Customer Service Goldmine!

There’s a special section at the end of this book called KIDZ ON CUSTOMER SERVICE. and at the end of each chapter, we’ve included a RESOURCE SECTION with contact information for each author.

This book can help you generate higher cash profits in three areas:
1. The new customer who is about to walk into your front door.
2. The existing customers you’ve already served.
3. Your employees, who are the real key to delivering on the promises that you have made. When they become satisfied employees, turnover goes down and they become more enthusiastic about selling the company’s products and services.

Put on your helmet, grab a pick and shovel, and follow those lanterns up ahead into the Customer Service Goldmine!

 

"Building Blocks for Personal and Professional Success"

In this inspiring and helpful eBook, 30 top experts and authors share their proven guidance as building blocks for your personal and professional success.

Your purchase helps us fund the CAPS Foundation. Through your generosity, you are helping speakers who for unexpected reasons have suffered a setback in their personal and professional lives.

Our gratitude to these amazing experts and guest authors who have offered their wisdom to this value added e-publication.

Joanne Blake
Jim Cathcart, CSP, CPAE, Cavett, Past NSA National President,
Toastmasters International Golden Gavel recipient
Shelle Rose Charvet, CSP, 2009 CAPS National President
Randall Craig, CFA, MBA, CMC, Director CAPS Toronto
Donald Cooper, MBA, CSP, HoF
Jim Clemmer, CSP
Neil Dempster, CSP, 2009 President NSA-Arizona
Michelle Devlin, DTM, B. Comm
Patricia Fripp, CSP, CPAE, Past NSA National President
Seth Godin
Bob 'Idea Man' Hooey, CKD-Emeritus, Accredited Speaker, Past CAPS National
Director, Co-founder and Past President CAPS Vancouver
Michael Hughes, 2008-2011 CAPS Foundation Chair
Azim Jamal, Past President CAPS Vancouver
Donald Jessep
Alvin Law, CSP, Past CAPS National Director
Patrick J. McKenna
Michel Neray, MBA, 2008 President CAPS Toronto
Robyn Pearce, CSP, Past IFPS President
Terry Pithers
Nido Qubein, CSP, CPAE, Past NSA National President
Sid Ridgley, MBA, CSP, Past CAPS National President
Kelley Robertson, Director CAPS Toronto
David Saxby, Past CAPS National Director, Past President CAPS Calgary
Rhonda Scharf, CSP, Past CAPS National President
Sam Silverstein, CSP, 2009 NSA National President
Paul du Toit, CSP. Past President PSA South Africa
George Torok, Past CAPS National Director
Eric S.Trogdon, MPA, CAPS Foundation Trustee
Bob Urichuck, CSP, Past President CAPS Ottawa
Roz Usheroff

"Each" is committed to helping you become better equipped and inspired, and each has graciously provided foundational building blocks for your personal or professional success.

Powerpoint Tips Booklet

21 advanced tips fro Powerpoint users. This 16 page booklet provides a quick reference guide for Powerpoint users to view the Powerpoint menu bars at a glance, learn how to incorporate clip art, graphics, audio, video, animations, hyperlinks as well as create you own customized background for your presentation.


©Copyright 2002 - You may not reproduce, copy, post, or forward eBooks in any print or electronic format without permission from Spark Communications Inc.

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