David has been a presenter for CREB several times over the past few years. We engaged David to deliver his “Achieving Brand Leadership In a Highly Competitive Market” presentation at our annual Forecast Event in January. The challenge our members face is to be able distinguish themselves from the other 7600 realtors in the market. Whether they are part of a franchise, or an independent agent, they need to differentiate themselves by building a distinctive personal brand that will attract their ideal clients and help them build a successful real estate business. We hoped David would help our members learn the difference between the “house” or brokerage brand from their personal brand and how individual real estate agents can still set themselves apart from the competition, while maintaining the brokerage’s identity. David accomplished these goals by customizing his presentation to deliver practical, real-life examples for our members. He provided more than a dozen examples of personal branding. He also spoke to the importance of maintaining integrity with the “house” or brokerage brand. In addition to his presentation he provided a professional workbook and material that attendees could download after they left the conference. The results and feedback from participants indicate that his presentation has given them an in-depth understanding of how, as real estate agents, they can stand out in a crowded market, build a professional brand and attract their ideal clients. We appreciated David’s ability to immediately engage the audience with stories, examples, exercises and humour and would highly recommend David as a seasoned authority and professional speaker for any association of professionals.